This soap bar is called Naked because its just that... NAKED. There is no colorants or fragrances used in this soap. There is Oatmeal added to this soap to help with exfoliation. This soap is vegan and made with coconut oil, sustainable palm oil, olive oil, castor oil, and sweet almond oil. These oils are saponified using lye and distilled water. (There is no lye left in finished product.) Keep away from eyes. Do not ingest.